Shopping today is not just limited to offline stores. In fact, new dimensions of purchasing have added simplicity to the entire process. The drawbacks of an offline business are being fully covered by online business as hindrance of location, time, variety nothing comes in the way. The retail e-commerce sales in the year 2017 were found out to be $2.290 trillion worldwide and the same is expected to reach $4.479 trillion by the year 2021.
Following are some of the latest online trends related to E-commerce that can give your business a new edge:
User Experience:
The core ingredient of a business in how it tackles its customers. Providing users an experience that they do not forget and ensuring them an easy process are things that can help a business reach the pinnacle of success. Providing the customers the ease of information regarding the latest collection, discounted period, or any other offer that the customers cannot refuse will aid businesses to attract customers again and again. Seeking suggestions on the bases of past search can also make the users your loyal customers. Apply a customer personalized strategy like emailing customers about what is the latest trend going on in the market can help attract customers without hindering their personal space.
The easiness of Voice Search:
The world is now moving towards voice search from manual search. According to a research, 40% of people have used voice search before making a final purchase and this number is expected to go beyond 50% soon. People who are not keeping up with the voice search trend may suffer in the long run as this trend is spreading like anything. Ensure you mention under the terms and conditions of the business what all search mediums do you provide and if something fishy comes up then having lawyers are always better. The Google home and Amazon Echo have already been in this race for quite a long time now as they know what changes the world needs and how to adopt these changes and then turn these into opportunities.
A Plethora of Buying Platforms and devices:
Sales do not mean you need to purchase from one single platform such as a website or a mobile app. In fact, according to a research, 2 billion people purchased items using their smartphones. Another research conducted by Google, stated, “close to 82% of online customers start their buying journey from one device and end the same journey at another device.
A business working on various platforms does not solve the problem. In fact, if these channels are not interconnected with each other then the customer won’t get a feeling of trust. Businesses in the coming years will need strategies that bind the design, campaign, advertisements, and social media platform in one thread regardless of what the device is.
In fact, the new trend indicates that 70% of e-commerce users will shift to mobile shopping as the year will come to an end.
