Starting an e-commerce business is hard work, with many steps and decisions to be met at the right time. To help you, we’ve compiled a complete resource list, compiled from most popular publications on the blog. These posts have been placed in a logical order based on how to research, build, launch and grow a profitable e-commerce business.
Choose a product
Find a product to sell
The first step in building an e-commerce business is to know which products you want to sell. This is often the most difficult part of starting a new online business. In this section, we’ll outline the strategies you can use to find product opportunities, explore the top ten places to look for product ideas, and finally, we’re going to reveal the ten trend products we came up with.
The evaluation of your idea
Once you have a product idea in mind, how do you know if it’s a good idea or not? In this section, we will go through two methods of thorough reviews, evaluating both the product itself as well as the market of your product choice.
Obtaining your product
Having found your product idea and evaluating them in the previous section, now you have to find out where and how you are going to get your products. The next two posts cover the various methods for acquiring your products, along with the pros and cons of each model.
Research & Preparation
Research your competition
You have found your product, evaluated the potential and provenance of your supplier. It’s time to write your business plan, but before you get into that, you’ll have to investigate your competition thoroughly to know exactly what it’s against.
Write your business plan
With your complete competitive research, now is the perfect time to write your business plan. A business plan will be the route that will help you attract your ideas and thoughts. A business plan is vital so you can determine how to better move forward and compete more effectively.
Register your business
With a business plan in hand, now is a good time to consider your options for registering your business.
Arming your business
Names for your company
Apart from finding a real product to sell online, another difficult decision is determining your business name and choosing a suitable and available domain name. These post will help you to tackle these important tasks.
Create a logo
Once you have solidified your name and registered your domain, it is time to design a logo. In this post, we show you several options for creating a great logo for your new business.
Understanding Search Engine Optimization (SEO)
You’re almost ready to start building your online store. However, before jumping into it, you must understand the basics of search engine optimization so that you can optimize your site for Google and other search engines.
Building your store
With a better understanding of search engine optimization (SEO), it’s time to build your store. There are several critical elements. Here’s a list of the best blog posts to help you write quantitative product descriptions, create beautiful product pictures, and a list of some of the best tools to help you optimize those photos.
Preparing the launch
As you prepare for the launch of your new business, there are several essentials you need to prepare yourself. In this section, we have curated some of the complete posts in order to help you determine your shipping strategy.In addition, it’s a good idea to define your key performance indicators in advance so once you start, you’ll know what to measure to track success.
Finally, before your launch, you’ll want to evaluate the front of the store with Shopify’s e-commerce merchant qualifier. This online application will show the errors in your site and SEO so that you can correct any problems before the launch.
As a final checklist, this post covers the top 10 things you need to do before launch.
The first customer
Now that you’ve launched your store, start the hard work. Our 50-point guide to getting your first sale is a great starting point and an overview of a variety of marketing tactics that will help you in your first few months.
Marketing of your store
You’re well on your way and now you’ll probably have some sales under your belt. It’s time to get serious and focused. The following post will help you focus on some of the top marketing tactics to drive traffic and turn it into sales.
Building your own e-commerce business is not an easy task. From choosing a product, evaluating the feasibility and sourcing, to the building, launching and growing sales. There are a lot of pieces of a puzzle to assemble. However, this resource assessment should provide you with a clear route to help you build a profitable e-commerce business.