Entrepreneurs make a mark in the digital ecosystem covering immediate needs for each type of user.
- Multinationals like Amazon or Google achieved success in the digital world.
- The United States and China lead the business of the electronic market worldwide.
- In Chile, more than 3 billion dollars are already moving through the electronic market.
The evolution of the digital ecosystem has allowed the creation of innumerable businesses worldwide. The growth is unstoppable, and many entrepreneurs have achieved success through business models that would be unthinkable without the democratization of the Internet.
Here we leave you the models that have triumphed in the United States, but that is applicable throughout the world
10 successful business models on the Internet
1. Model “Flash Sales” or Marketing of fear
Offers and/or discounts for early expiration. These are promotions of “here and now” to encourage the user to buy without giving him the opportunity to think much. The Falabella group practices this formula in many of its campaigns.
2. Model of Grupos
Mainly it deals with sale portals of leisure coupons, lodging, gastronomy or trips. The platform works as a link between the companies that offer these services and users in search of offers or discounts in such distractions.
The most internationally successful example is Groupon.
3. The “Freemium” Model
A model that has Spotify as a world reference. The key to business is to offer a free service for a certain time so that the user gets used to its use and then its future subscription is easier.
4. ‘Long Tail’ model
It is about offering a large number of products of low demand that ultimately generate profit through small but multiple sales. Platforms like Amazon or MercadoLibre are a clear example of this.
5. Bait and Fishhook Model
Although it is not an avant-garde model, it is still in use today. The success is in offering basic products at symbolic or ridiculous prices, but in the long run, they generate profit thanks to other associated products – many, more expensive than the first – for their proper functioning.
Have you ever thought about how much you’ve spent on cartridges since you have your printer?
6. Multi platform model
The gentlemen of Google decided to expand their famous search engine to the maximum. As users, we have free access to Google Maps, Gmail, Drive, Youtube and all the tools of the telecommunications giant. This is well known to small, medium and large companies, who do not hesitate to pay to advertise on all Google portals.
7. Community Model
Both Linkedin and Facebook have learned from Google, and know that their main value is in the huge number of active users that make up their community. Advertisers want to be where everyone is; Nowadays everyone is on social networks.
8. P2P models
The business model that has broken the schemes known both for its simplicity and its easy access. Airbnb only interposed a platform between the needs of two groups of customers. The first with the need to rent a space, and the second to get an accommodation as cheap as possible for your vacation.
9. Crowdfunding
Perhaps many do not consider it as a business model in itself, but we can not stop talking about the success of these “digital campaigns” to achieve various objectives. The Chilean band Kuervos del Sur financed their album “Cenizas” through this channel.
10. E-Learning
It is already possible to learn from home. Many study centers, from universities or academies, already have in their study catalogs a wide range of online courses, where students can access from anywhere in the world.
It seems that everything is invented, but many of the examples described above began with minimum capital. Many entrepreneurs only paid attention to the future needs of the users that could be covered with the help of digital tools.
If you are thinking about entrepreneurship, new technologies can help you.
